Sony Draws Ire With PSP Graffiti

Wired News: Sony Draws Ire With PSP Graffiti

Seeking to market its handheld game device to hip city dwellers, Sony has hired graffiti artists in major urban areas to spray-paint buildings with simple, totemic images of kids playing with the gadget. But the guerrilla marketing gambit appears to be drawing scorn from some of the street-savvy hipsters it's striving to win over.

Ah, good 'ol Sony. You always make me laugh. Who would have thought paying people to do Sony graffiti would backfire? These kinda things are just impossible to predict. Natch.