Thinking Outside the Box Office

Wired 13.12: Thinking Outside the Box Office

When Steven Soderbergh releases his next film on January 27, it will have not only the critics squawking, but Hollywood studio execs, too. Bubble, an all-digital thriller, is set in an Ohio doll factory, and all of the actors are completely unknown. But that's not even the interesting part. The movie goes out to theaters, DVD, and high-definition cable TV - all on the same day. It's an experiment that threatens to uproot the film industry's long-standing "release window" formula, which staggers a picture's release on various platforms to maximize profits.

More movie stuff for the Schram-man. This ought to be intresting. Hey, it is a way better response than the RIAA sue freakin' everyone approach.